Mercedes-Benz is preparing its ultra-luxury version of the new S-class, being designed to take over at a slightly lower market position than the ill-begotten Maybach. Daimler CEO Dieter Zetsche advised the Automotive News the vehicle [likely called S-class Pullman] would be in the $200,000 – $250,000 range, contrary to the Maybach’s +$400,000 bracket. He also added the technological + luxury content will top that of the 2014 S-class currently offered.
Topping the S-Class will be the S65 AMG, outside this über-luxurious version, which will be unveiled in LA this November. AMG models place high emphasis on extreme power & ostentatious sportiness, while Benz’s challenger to the Bentley Flying Spur & Rolls-Royce Ghost will be marked by more restraint & more conservative style. The upcoming high-level S-class will possibly have a slightly longer wheelbase than US long-wheelbase model, but it still will not compare to the discontinued Maybach 62.
Daimler’s decision will create a void occupied by both Maybach 57 & Maybach 62, which competed head-on with the Rolls-Royce Phantom & Bentley Mulsanne, born out of his inability to snatch either of the brands. Unfortunately, Maybach never came close to achieving its projected market performance, and has been regarded as an unnecessary departure from Benz’s normality at best.
Mercedes chief designer Gorden Wagener advised us the new S-class is positioned a half-segment above the outgoing model, and that its classic lines would create a credible successor of the Maybach – staring at its styling elements of traditional, high-gloss, machines wheels. The new model is slated for 2015 as a 2016 model. Scout Life.